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2016 Mobile Ad Summit
Tuesday
, 
April
 
19
 at 
10:00am
 
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IMAGINATION DAY:

From Our Wildest Dreams, to the Ultimate Reality, and Beyond!

Tuesday
, 
April
 
19
 at 
10:00am
 
SOLD OUT
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Every breakthrough is born in the imagination.

Join Served Fresh Media (in partnership with Tribeca Film Festival and The Hatchery) for Innovation Day 2016, featuring visionaries behind the mind-blowing technology that will power our lives in the very near future!  

 

This special event (hosted by 2016 Tribeca Festival® Hub) will feature some of the most influential, provocative, and groundbreaking creative minds for an all-day summit on what happens when our wildest dreams become reality, and what that reality will be in the not-so-distant future. Experience, hands-on, the wonder and inspiration of new technologies (including artificial intelligence, virtual reality and more) as tech's thought leaders reveal what is just beyond the horizon. The full day lineup (10:30am - 7:00PM) will include presentations, demonstrations and discussions on: 

 

->  Tools of Creation: Reorienting Humanity's Identity and Aspirations

->  From Metropolis to Her — Artificial Intelligence in Film and the Real World

->  World Without Wires -- the potential for truly wireless power and the impact this technology will have on the world.

->  The Final Medium: Humans in the Machine

->  The Extreme Future of Medicine: From Prediction to Longevity

->  Virtual Reality in Sports: Immersive Performance Training and Immersive Entertainment

->  Daring to Dream, presented by Sir Richard Branson

->  A Journey Into Virtual Reality -- attendees will experience immersive virtual reality as a talk by the masters of virtual reality (if you haven't experienced live virtual reality, get ready for it at Imagination Day!).

 

REGULAR TICKET PRICE:  $154.50

33% SERVED FRESH MEDIA DISCOUNT CODE: TFF100

 

                                                                                        SPONSORED BY

 

                                                                           

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TICKET PRICE (with 50% discount code):  $77.25

DISCOUNT CODE (expires April 1): TFF75

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DISCOUNT CODE (expires April 1): TFF75

 

TICKET INCLUDES:

 

2016 TRIBECA FESTIVAL

IMAGINATION FULL DAY PASS

FEATURED GUEST SPEAKER: Richard Branson, visionary entrepreneur, Sir Richard Branson (@richardbranson).


Entrepreneur Richard Branson launched Virgin Records in 1973. Virgin Music was one of the top six record companies in the world. Branson continued to build a travel company the Voyager Group in 1980, the airline Virgin Atlantic in 1984, and a series of Virgin Megastores. Today Virgin Group holds more than 200 companies in more than 30 countries. He has expanded his businesses to include a train company, a luxury game preserve, a mobile phone company and a space-tourism company, Virgin Galactic. Branson is also known for his sporting achievements, notably the record-breaking Atlantic crossing in Virgin Atlantic Challenger II in 1986, and the first crossing by hot-air balloon of the Atlantic (1987) and Pacific (1991). He was knighted in 1999 for his contribution to entrepreneurship, and in 2009, he landed at No. 261 on Forbes' "World Billionaires" list with his $2.5 billion in self-made fortune, which includes two private islands.

 

special Immersive reality session

An immersive virtual reality experience as a talk by the masters of virtual reality. See the most evocative worlds and feel the story as VR channels empathy. See it, feel it, how they do it, and the future of the technology and creativity

Hosted by Your Company

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DISCOUNT CODE (expires April 1): TFF75

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You're invited to

Imagination Day 2016
April
 
19th
 at 
10:00am

AT

DISCOUNT CODE (expires April 1): TFF75

RSVP
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ADDITIONAL GUEST SPEAKERS:

Dr. Regina Dugan

VP of Engineering, Google


Philip Rosedale

Second Life founder and CEO of High Fidelity (VR studio) (@philiprosedale)

With a decade of leadership experience at 3DAYS, Welsh oversees sales, operations, growth initiatives and strategic alliances.

Derek Belch

Founder & CEO of STRIVR Labs VP (virtual reality sports training) (@STRIVRlabs)

As VP of Digital Media at Clicker, Bello crafts innovative and creative solutions for the digital space, specializing in minority consumers.

Bryan Johnson

Founder of Braintree (acquired by Paypal), VC investor in future of intelligence, genomics, synthetic biology, and the space economy. (@bryan_johnson)

Sands heads up a world-class team of 120, and leads digital capability and integration for a suite of 50+ corporate clients.

Dr. James Canton

CEO, Institute for Global Futures, leading global futurist, White House advisor. (@futureguru)

Nguyen covers mobile news and trends for Ad Market Magazine. Her work has also appeared in The New York Times, and Wired.com.

Katherine Oliver

Principal at Bloomberg Associates, former Comm. of NY City Mayor's Office of Film, Theatre & Broadcasting. (@kolivernyc)

Description of person representing this event or brand. 

Michael Tolkin

Founder and CEO of Ultro Labs (immersive tech and VR in travel, entertainment, fitness, real estate). (@MichaelTolkin)

Description of person representing this event or brand. 

Meredith Perry

IInventor of uBeam (a technology that transmits power over the air to charge electronic devices wirelessly). (@meredithperry)

Target Tween specializes in trend forecasting and marketing strategies for the tween and teen demographics.

Jason Hirschhorn

Company & TCEO, REDEF.com. Board of MGM Studios, Former Sling + MySpace Prez. (@JasonHirschhorn)

Description of person representing this event or brand. 

Yao Huang

Founder and Managing Partner of The Hatchery (instrumental in developing the New York tech ecosystem). (@thehatchery)

Description of person representing this event or brand. 

Jon Iwata

SVP, Marketing & Communications, IBM. Co-inventor of a U.S. patent for advanced semiconductor lithography technology. (@coastw)

Mobile Arts conducts quantitative and qualitative research on mobile habits, market trends, and user needs across the globe.

Félix Lajeunesse and Paul Raphaël

Co-Founders, Felix & Paul Studios (VR storytelling). (@felixandpaul)

Chen is founder and CEO of AdTank, a digital advertising think tank that partners with brands to unlock consumer markets through marketing.

2016 Agenda


10AM - Doors Open

10:30AM - Opening Remarks: Jason Kelly, New York Bureau Chief of Bloomberg

10:45AM - Bryan Johnson, OS Fund: Tools of Creation: Reorienting Humanity's Identity and Aspirations

11:20AM - Jon Iwata, IBM: From Metropolis to Her — Artificial Intelligence in Film and the Real World

11:55AM - Dr. James Canton, Inst. for Global Futures: The Extreme Future of Medicine: From Prediction to Longevity

12:30PM - Regina Dugan, Google

1:05PM -  Meredith Perry, uBeam: World Without Wires (the potential for truly wireless power and its impact)

1:40PM -  Lunch Break

2:25PM -  VR Headsets

2:40PM - Felix Lajeunesse & Paul Raphael, Felix & Paul Studios: Inside Story: A Journey Into Virtual Reality An immersive virtual reality experience as a talk by the masters of virtual reality.

3:15PM - Philip Rosedale, High Fidelity: The Final Medium: Humans in the Machine

3:50PM - Derek Belch, STRIVR Labs: Virtual Reality in Sports: Immersive Performance Training and Immersive Entertainment

4:15PM - Richard Branson /J. Hirschhorn: Daring to Dream

4:55PM - Katherine Oliver: Advisor to Bloomberg Philanthropies and Principal of Media and Technology at Bloomberg Associates

5:05PM - Break 

5:30PM - Screening: Don't Look Down

7:00PM - Q&A Sir Richard Branson

Schedule

9:30 – 10:15 AM

Panel: "Tapping Into Niche Audiences"

Zee Nguyen – Ad Market Magazine (Moderator)

Forest Bello – VP, Digital Media, Clicker

Amit Sands – Digital Director, Power Haus

Jenny Grace – Founder, Target Tween

10:15 – 11:00 AM

Presentation: “Optimizing Spend In the Mobile Ad Space”

Kate Walsh – VP of Sales, 3DAYS

11:00 – 12:00 PM

Presentation: “Demystifying Metrics: Making Numbers Work For You”

Charlie Gaudenzi – Mobile Analyst, Mobile Arts

12:00 – 1:00 PM

Lunch


1:00 – 2:00 PM

Rapid-Fire Case Studies

Viral Mobile Ads

Time-based Targeting

Crafting Your Brand Story

When Ads Advocate Action

2:00 – 2:20 PM

Networking Break


2:20 – 3:00 PM

Presentation: “The Mobile Ad Process: 7 Steps to Success”

Jerry Zen – CEO of 3DAYS

3:00 – 3:45 PM

Panel: “Consumer Feedback: When Ads Talk Back”

Jenny Grace – Founder, Target Tween (moderator)

Vee Nguyen – Editor, Ad Market Magazine

Sara Chen – CEO, AdTank

Charlie Gaudenzi – Mobile Analyst, Mobile Arts

3:45 – 4:00 PM

Closing Remarks

Jerry Zen – CEO of 3DAYS

4:00 – 5:30 PM

Rooftop Cocktails


USE 33% OFF DISCOUNT CODE: TFF100

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IMEDIA PARTNER

EVENT PARTNER

#Tribeca2016

4
19
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Please Save The Date

Clear your calendar - It's going down! Cover Blocks kicks off on March 11th, and you're invited to take part in the festivities. Splash HQ (122 W 26th St) is our meeting spot for a night of fun and excitement. Come one, come all, bring a guest, and hang loose. This is going to be epic!

MEDIA PARTNER

The 2016 Mobile Ad Summit will take place in the Penthouse suite of The Georgia Center Hotel, which is conveniently located in the heart of Atlanta. Sign in at the registration desk and head up to the top floor.

About our partners

The Georgia Center Hotel has proudly served Atlanta's corporate needs for over 25 years. With 10 ballrooms, an expansive media center, multi-media technology and an in-house production staff, The Georgia Center excels in creating memorable special events. 

The Peach Tree is renowned for its healthy preperations of decadent Southern classics. Winner of two Eat Up Awards and a leader in farm-to-table cuisine, The Peach Tree offers casual-chic dining in the heart of Atlanta.

About 3DAYS

A Fortune 500 company, 3DAYS sets the platinum standard for engaging, media-rich mobile ads. With award-winning campaigns in video, interactive and animated content and partnerships with top-tier creative agencies across the globe, 3DAYS dominates the mobile ad solutions field and delivers effective, cost-effective solutions.

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